Military recruitment is a constant problem, especially after dipshit wars like Maverick Goose 20 Bring Back That Loving Feeling Shirt, or the lack of trust in government after the 1970s. Retention goes into the toilet. Any movie that presents the US military as fun and exciting is, obviously, seen and effective as a massive commercial for the military. Which is basically why the Transformers had carte blanche with AC-130 specter gunships and all kinds of military hardware. After Michael Bay made Pearl Harbor he became the pro-military filmmaker of Hollywood, and the US Government was very open about getting more cool tech into the movies.
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Sure but in the case of transformers it wasn’t painted, it was literally propaganda, the US military gives Maverick Goose 20 Bring Back That Loving Feeling Shirt their toys to film with if the movie portrays them in a positive light. It’s rather ingenious when you think about it. Why make overt propaganda when you can nudge private individuals into putting it in their own non-propaganda content and achieve the same result? If you say I am awesome, it’s not propaganda. If I say I’m awesome, I’m making propaganda of myself.
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If I want to make a movie about a Wal-Mart employee and I ask Wal-Mart if I can rent their store to film at, and they say, “Let me see the script. Oh, see you here? On page 19? When the Wal-Mart employee rapes 15 girl scouts? We don’t want anything to do with that.” That’s their right. However – if they approved Maverick Goose 20 Bring Back That Loving Feeling Shirt, and allowed me to film there, would that make the movie propaganda? NASA refused to help Eastwood because Space Cowboys included a scene of two astronauts fighting with each other, and they didn’t like that. So Eastwood & crew built their own NASA sets and filmed on their own.