I think you’ve answered your own 100 Years Of Bears Chicago 1920-2020 Football Jersey Portrait Customized shirt. Because it’s more profitable to have everyone pay attention to WoW right now and resubscribe! Why layer a Nexus Challenge with a new WoW expansion when they would compete for attention? I think it would be more profitable for Bliz to never promote hots through wow because wow is a subscription service and if they promote hots through it some new players that legion attracted could cancel their wow subscription to play hots.
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I honestly don’t think they do. People just think it’s a chore and just do AI speed runs with friends or throw games if they are made to play actual matches (thankfully Blizz realized 100 Years Of Bears Chicago 1920-2020 Football Jersey Portrait Customized shirt was an error and it’s just AI games for crossovers now). I feel like they have lost their path. The original purpose was to expand the player base. Now they are trying to adjust what they have plus they are trying new things like the nexus lore/heroes. When they will be finished with the reworks and the role rework, the time to expand the player base will come again for sure.